Yapping Is Trending. So I’m Doing the Opposite.
In my anti-yap era.
Yap content is in.
I’m more interested in what comes next.
If you’ve spent enough time on TikTok, Instagram or anywhere online lately, you’ve probably heard some version of, or course on: yapping.
People are listening. And *paying* to learn how to “yap” better.
In this episode, Yapping Is Trending. So I’m Doing the Opposite., I unpack why long-form, personality-led yap content is having a moment.
And why I’m already curious about, and testing, what comes next.
Expect a rapid-fire take on content strategy, differentiation and the value of being early (and different).
No long setup. Just the point.
I’m in my anti-yap era, one could say.
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Beyond the Episode (More context, if you need it):
IN THIS ARTICLE:
Yapping Definition: What Does Yapping Mean Online?
The modern yapping meaning is pretty simple: talking. A lot. Off the cuff.
Online, “yapping” describes long, casual, personality-led talking. Think storytimes. Opinions. Commentary.
Someone turning on the camera and talking through a thought without compressing it into a perfectly polished soundbite.
Sometimes, the yap is useful.
Sometimes it rambles.
That’s the point.
And right now, it works.
Longer personality-led videos can create connection.
You hear how someone thinks. You get their cadence, humor, quirks and perspective.
The personality becomes part of the content itself.
Trends Create Opportunities. So Does Seeing Beyond Them.
I’m not betting against yapping.
I spent much of the 60-second episode vouching *for* the yap format.
I’m simply paying attention to, and testing, what happens when a format becomes familiar.
The more people adopt a behavior, aesthetic or content style, the less distinctive adopting it becomes.
:: Butter yellow text overlays have entered the chat ::
And that’s usually when I start looking around.
What’s becoming crowded?
What are people getting used to?
What might feel different six months from now?
So while the internet yaps, I’m testing brevity.
A thought, distilled. A point of view, compressed.
Sixty seconds. No setup.
About the Author
Shavaun is an award-winning Brand Designer who transforms your loose ideas and late-night eurekas into distinct visual identities, award-winning campaigns, and digital ecosystems that amplify and automate your brand story. She’s a Writer at The Brand Bloc and Founder of Spoken Flames, a wooden wick candle brand featured in Architectural Digest and GQ, to name a few. She’s ready to brand your brilliance and bring your vision into form. You in?